Process

Five steps.
Every time.

We run every project through the same five steps. The consistency is what makes projects predictable for you and for us.

01

Brief and discovery

We start with a proper brief call. No slide decks. Just questions. We want to understand the business problem, not just the design request.

1-2 days
02

Concept and direction

We present one or two strong creative directions. Not five options to choose from. We make a recommendation and explain why.

3-5 days
03

Design and prototype

We build it out in Figma, then prototype the interactions. You see a moving version before a developer touches code.

1-3 weeks
04

Review and refine

Revisions are consolidated. One round means one set of feedback addressed together. We document everything.

3-5 days
05

Delivery and handoff

Files delivered via shared drive. Developers get annotated specs, exported assets, and motion guidelines. We do a handoff call.

1-2 days

How we communicate

Email for documentation, video calls for reviews. We do not use project management tools that require client logins. Updates come to you.

Revisions and feedback

Each revision round means one consolidated set of feedback addressed at once. Feedback windows are 5 business days. We do not apply changes piecemeal.

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